SOCIAL
ADDRESS Suite 104, 370 St. Kilda Rd. Melbourne VIC 3004 Australia
CONTACT Phone: +613 9380 7764 Email: hello@sodesign.com.au
 DESIGNED, BUILT, HOSTED & COPYRIGHT © SO DESIGN AND BRANDING PTY LTD 2015 - ALL RIGHTS RESERVED

GOULBURN VALLEY

DESIGN PROJECTS - BRAND STRATEGY, BRAND IDENTITY AND PACKAGING DESIGN

Goulburn Valley - Brand identity

As market leader in the packaged fruit category and as an iconic Australian brand, the Goulburn Valley identity was in need of an update to increase premium and strengthen brand positioning. We worked with the SPC Ardmona team to create a contemporary customer value proposition around ‘pure vitality’, and then to turn that into a powerful new brand identity.

Goulburn Valley - Packaging Design

With over 100 products in the range, across a variety of distribution channels, Goulburn Valley fruit now communicates quality and vitality through a consistent and contemporary brand packaging design. In many ways Goulburn Valley has become the benchmark for brands in grocery that need to position themselves above private label.

Goulburn Valley - Simplicity Itself

Goulburn Valley fruit is of the highest quality and our packaging design solution highlights that through an elegant and refined design featuring fresh fruit on golden brand coloured hues.

Goulburn Valley - Snack Fruit

Multi packs are challenging because they combine different packaging

forms, substrates and printing processes - all of which have to deliver

consistent colour reproduction and brand image.

G+ GIVING BACK TO OUR COMMUNITY
Goulburn Valley - Packaging Design With over 100 products in the range, across a variety of distribution channels, Goulburn Valley fruit now communicates quality and vitality through a consistent and contemporary brand packaging design. In many ways Goulburn Valley has become the benchmark for brands in grocery that need to position themselves above private label. Goulburn Valley - Brand identity As market leader in the packaged fruit category and as an iconic Australian brand, the Goulburn Valley identity was in need of an update to increase premium and strengthen brand positioning. We worked with the SPC Ardmona team to create a contemporary customer value proposition around ‘pure vitality’, and then to turn that into a powerful new brand identity. Goulburn Valley - Snack FruitMulti packs are challenging because they combine different packaging forms, substrates and printing processes - all of which have to deliver consistent colour reproduction and brand image. Goulburn Valley - Simplicity Itself Goulburn Valley fruit is of the highest quality and our packaging design solution highlights that through an elegant and refined design featuring fresh fruit on golden brand coloured hues.
SOCIAL
ADDRESS Suite 104, 370 St. Kilda Rd. Melbourne VIC 3004 Australia
COPYRIGHT © SO DESIGN AND BRANDING PTY LTD 2015 - ALL RIGHTS RESERVED
CONTACT Phone: +613 9380 7764 Email: hello@sodesign.com.au

GOULBURN VALLEY

DESIGN PROJECTS - BRAND STRATEGY,

BRAND IDENTITY AND PACKAGING DESIGN

G+ GIVING BACK TO OUR COMMUNITY