SOCIAL
ADDRESS Suite 104, 370 St. Kilda Rd. Melbourne VIC 3004 Australia
CONTACT Phone: +613 9380 7764 Email: hello@sodesign.com.au
 DESIGNED, BUILT, HOSTED & COPYRIGHT © SO DESIGN AND BRANDING PTY LTD 2015 - ALL RIGHTS RESERVED

PURA Milk

DESIGN PROJECTS - BRAND IDENTITY, PACKAGING DESIGN, AMBIENT OUTDOOR AND SIGNAGE

Pura Milk - Brand identity

Pura Milk is an iconic Australian Brand and was well established when we re-designed the brand identity. As a result we needed to incorporate some existing and familiar elements in the design, while adding value through the strong use of colour and the introduction of the sunrise and horizon devices. These changes enabled the brand to continue to grow and dominate on shelf and in the community at large.

Pura Milk - Environmental Branding

We developed the PURA Milk brand identity and environmental branding. A feature of the urban landscape across Victoria.

Pura Milk - Variant Packaging Design

Clearly differentiating between different product variants in the range was key to maintaining market leadership for the Pura Milk brand.

Pura Milk - Packaging & Personality

Regular white milk is largely undifferentiated so the opportunity we had was to create strong brand elements and use graphics and images to link between different pack forms. This allowed us to create consistent brand communications across various retail channels.
G+ GIVING BACK TO OUR COMMUNITY
Pura Milk - Environmental Branding We developed the PURA Milk brand identity and environmental branding. A feature of the urban landscape across Victoria. Pura Milk - Brand identity Pura Milk is an iconic Australian Brand and was well established when we re-designed the brand identity. As a result we needed to incorporate some existing and familiar elements in the design, while adding value through the strong use of colour and the introduction of the sunrise and horizon devices. These changes enabled the brand to continue to grow and dominate on shelf and in the community at large. Pura Milk - Variant Packaging Design Clearly differentiating between different product variants in the range was key to maintaining market leadership for the Pura Milk brand. Pura Milk - Packaging & Personality Regular white milk is largely undifferentiated so the opportunity we had was to create strong brand elements and use graphics and images to link between different pack forms. This allowed us to create consistent brand communications across various retail channels.
SOCIAL
ADDRESS Suite 104, 370 St. Kilda Rd. Melbourne VIC 3004 Australia
COPYRIGHT © SO DESIGN AND BRANDING PTY LTD 2015 - ALL RIGHTS RESERVED
CONTACT Phone: +613 9380 7764 Email: hello@sodesign.com.au

PURA Milk

DESIGN PROJECTS - BRAND IDENTITY,

PACKAGING DESIGN, AMBIENT OUTDOOR

AND SIGNAGE

G+ GIVING BACK TO OUR COMMUNITY