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ADDRESS Suite 104, 370 St. Kilda Rd. Melbourne VIC 3004 Australia
CONTACT Phone: +613 9380 7764 Email: hello@sodesign.com.au
 DESIGNED, BUILT, HOSTED & COPYRIGHT © SO DESIGN AND BRANDING PTY LTD 2015 - ALL RIGHTS RESERVED

Australia Post

We work with Australia Post as their specialist new product development and packaging design agency, on products as diverse as International Parcels, Insurances, Postpak and Credit Cards.  See more.

Goulburn Valley

As market leader in packaged fruit, our Goulburn Valley branding and packaging design needed to communicate a premium image and an added value positioning, well above private label. See more.

Yeo’s

For over 100 years Yeo’s have created the means to cook a great curry, and we deliver that authentic Asian flavour through our premium packaging design.

Baby Paws

First walker shoes are an important part of protecting and nurturing babies first steps. Baby Paws needed a refreshed brand identity and new brand packaging to enable them to grow their brand through specialist retailers, along with Myer and David Jones. See more.

McCormick

We have added our passion for branding to the global leader in the herb and spice market, McCormick in new product development and packaging design for over 17 years. See more.

Leggo’s

Through our branding and packaging design for Simplot and the Leggo’s brand, we helped Leggo’s to own the humble tomato, and cement a place in the heart of Australians. See more.

OUR WORK

GREAT BRANDING AND DESIGN COMBINES INSIGHTS AND INSPIRATION

Below are some of the brands we have created or enhanced through strategy, identity and packaging design.

Please click on the images to enlarge them, or click here to see examples of work grouped by client.

Aeroplane

Aeroplane is an Australian icon addressing the opportunity to extend its reach into the broader dessert market. Our role - strategy, branding and packaging design. See more.
CleanTeQ CleanTeQ is a great Australian technology company, helping miners and utilities minimise environmental impact. When we met they were in need of a sharper brand strategy and positioning which we delivered along with a new brand identity and marketing materials. See more.

Maxteq

Maxteq is a great example of how we are able to help a new business develop a unique strategy, brand name, identity and communication plan. The website we developed for Maxteq is regarded as one of the best in the printing industry - specifically targeting B to B opportunities. www.maxteq.com.au  See more.

Stihl Chainsaws

The inventor of the chainsaw, STIHL, has a powerful drive to expand, which we assisted with a fresh perspective on strategy and packaging design for their range of safety equipment and accessories. See more.

Cadbury

Many of Australia’s  best loved brands communicate with consumers solely through their packaging. We have worked with Cadbury to create some of the most successful packaging design in Australia. See more.

Grunt

We have worked with Homewares Pty Ltd for over 15 years to create and grow each of their brands. The GRUNT brand was developed for the hardware category. Every Ausssie needs some GRUNT! See more.

Eden

We designed EDEN branding, packaging and communication to stand out as a premium offer in the crowded garden category. Now a leading National brand with a range of over 200 sku’s.  See more

MOJO

We designed MOJO branding, communication and packaging to position it as a leading casual furniture range for Australian backyards. Brand image adds value to each product in the range. See more.

Farm Pride - Eggs

Country House eggs are cage laid. To combat consumer concerns about cage laid eggs, our marketing strategy was was to focus on the taste and nutritional value of the eggs. See more.

PURA

PURA Milk is an iconic Australian brand. Our PURA brand identity created a fresh presence across its retail channels in outdoor and media. See more.

Nestea

Australians struggled with cold tea as a ready to drink beverage. Our packaging design for Nestea helped change that negative perception and make iced tea part of the RTD repertoire. See more.

Coca-Cola

Deep Spring was one of the first brands in the mineral water category in Australia. Our new Deep Spring brand identity and packaging design gave this Coca-Cola brand new life. See more.
G+ GIVING BACK TO OUR COMMUNITY

OUR WORK

GREAT BRANDING AND DESIGN

COMBINES INSIGHTS AND INSPIRATION

Below are some of the brands we have

created or enhanced through strategy,

identity and packaging design.

Please click on the images to enlarge

them, or click here to see examples of

work grouped by client.

Aeroplane

Aeroplane is an Australian icon addressing the opportunity to extend its reach into the broader dessert market. Our role - strategy, branding and packaging design. See more.

Leggo’s

Through our branding and packaging design for Simplot and the Leggo’s brand, we helped Leggo’s to own the humble tomato, and cement a place in the heart of Australians. See more.

Australia Post

We work with Australia Post as their specialist new product development and packaging design agency, on products as diverse as International Parcels, Insurances, Postpak and Credit Cards. See more.

Goulburn Valley

As market leader in packaged fruit, our Goulburn Valley branding and packaging design needed to communicate a premium image and an added value positioning, well above private label. See more.

McCormick

We have added our passion for branding to the global leader in the herb and spice market, McCormick in new product development and packaging design for over 17 years. See more.
SOCIAL
ADDRESS Suite 104, 370 St. Kilda Rd. Melbourne VIC 3004 Australia
COPYRIGHT © SO DESIGN AND BRANDING PTY LTD 2015 - ALL RIGHTS RESERVED
CONTACT Phone: +613 9380 7764 Email: hello@sodesign.com.au

Baby Paws

First walker shoes are an important part of protecting and nurturing babies first steps. Baby Paws needed a refreshed brand identity and new brand packaging to enable them to grow their brand through specialist retailers, along with Myer and David Jones. See more.
G+

Eden

We designed EDEN branding, packaging and communication to stand out as a premium offer in the crowded garden category. Now a leading National brand with a range of over 200 sku’s.  See more

MOJO

We designed MOJO branding, communication and packaging to position it as a leading casual furniture range for Australian backyards. Brand image adds value to each product in the range. See more.

Farm Pride - Eggs

Country House eggs are cage laid. To combat consumer concerns about cage laid eggs, our marketing strategy was was to focus on the taste and nutritional value of the eggs. See more.

PURA

PURA Milk is an iconic Australian brand. Our PURA brand identity created a fresh presence across its retail channels in outdoor and media. See more.

Nestea

Australians struggled with cold tea as a ready to drink beverage. Our packaging design for Nestea helped change that negative perception and make iced tea part of the RTD repertoire. See more.

Coca-Cola

Deep Spring was one of the first brands in the mineral water category in Australia. Our new Deep Spring brand identity and packaging design gave this Coca-Cola brand new life. See more.

Grunt

We have worked with Homewares Pty Ltd for over 15 years to create and grow each of their brands. The GRUNT brand was developed for the hardware category. Every Ausssie needs some GRUNT! See more.

Cadbury

Many of Australia’s  best loved brands communicate with consumers solely through their packaging. We have worked with Cadbury to create some of the most successful packaging design in Australia. See more.

Stihl Chainsaws

The inventor of the chainsaw, STIHL, has a powerful drive to expand, which we assisted with a fresh perspective on strategy and packaging design for their range of safety equipment and accessories. See more.

Maxteq

Maxteq is a great example of how we are able to help a new business develop a unique strategy, brand name, identity and communication plan. The website we developed for Maxteq is regarded as one of the best in the printing industry - specifically targeting B to B opportunities. www.maxteq.com.au  See more.
CleanTeQ CleanTeQ is a great Australian technology company, helping miners and utilities minimise environmental impact. When we met they were in need of a sharper brand strategy and positioning which we delivered along with a new brand identity and marketing materials. See more.
GIVING BACK TO OUR COMMUNITY