SO DESIGN and branding pty ltd417, 370 St. Kilda Rd. VIC 3004 Australia E: P: +61 3 9380 7764 in Strategically Original WE LOVE DESIGN. BRAND BUILDERS. PACKAGING. So Design is a respected branding, creative and packaging design studio based in Australia, with extensive experience in Asia. We build engaging brands using clear strategic thinking and compelling, effective design.